From day one, we have had some sort of blogging strategy that directed our energy, gave us measurable goals to achieve, and know where adjustments are needed. With a year long 2011 plan, we reevaluated it every quarter to see if changes needed to be made and an adjusted vision for the site would come about. The goals of the blog in the fourth quarter did resemble a bit of what it started out at the beginning of the year, but we had differences.
With the new year comes a couple of major shifts in our strategy, some of which we shared already. Below is our detailed list of the blogging strategy for the new year with clear and hopefully attainable goals. Tomorrow, we will share with you our new social media strategy and what we hope to do in the new year.
Over the course of the year, we hope to follow a model established by Kolby Morton on his site to publicly review every month how the goals are going. Depending on the success and failures of these goals, we may have to make changes at the quarterly intervals and would love your input as we go along in this process.
- Use Category Tagging In The Posts
We updated our category list last month for a reason. Linking within your website promotes navigation within yourself for users and thus more content for the viewer that they seek as well as more views for your website. If you were dumb like us last year and did not do this, make the change in 2012. Every category that is mentioned in a post will be linked from here on out.
- Add A Portfolio Piece Once A Week
One of the most exciting changes for us in 2011 was the addition of the portfolio that offers free downloads for you and automatically posts a blog article when uploaded. The hope is to not only fill out the portfolio with our work, but point you to it from the blog.
- Two Posts Everyday
We hope to have two posts everyday. One post based on youth ministry and the other on technology. Anything more will be too much unless it is a simple quote post or submission to the portfolio.
- Youth Ministry Games
We shared that we will be doing a project with Youth Ministry Games without giving too many details. Honestly, it is because we have nothing to show you. Simply put, we want to have a youth ministry database that is searchable, browse-able, submittable, and community-based with a possible gaming integration. We will be sharing logo and web designs by February, requesting beta testers by May, and by September display a finished product.
- Comment On Others
To expect something from others that you are not willing to do yourself is both arrogant and stupid. We want commenters and so we will be commenting on your site as well.
- VLogs and Interviews
We love the video medium. It’s easy to produce and appeals to many people more than just text. We will try to produce at least two vlogs a week, one for our site and another for collaborating websites.
What is your blogging strategy?