Everybody loves the Ah-Ha moment. That single instant when an exciting new idea materializes. It is the moment just after the apple landed on Isaac Newton’s head and he ‘discovered’ gravity. It is the twinkle in your eye when you finally think of a solution to a problem that has been hounding you for weeks. It is the moment in the planning meeting that begins when someone says, “What if…” Everyone loves the ‘Ah-Ha Moment’. There is only one problem.