It is finally here, seventy8Productions will be going through a website redesign the evening of February 28th. In the past, we have talked about what a website redesign needs and this is the third iteration, but this is so much more than just CSS and HTML changes.

After the jump, we will layout what we discuss in the video above that we plan to change.

• URL Change
  We have already purchased the URL 78P.tv and are currently forwarding it to here. Within a few weeks, we will have fully integrated the new URL to everything. The idea behind this is seventy8Productions is too long to type every time someone wants to email us, it is hard to explain that you have to write out the word ‘seventy’ but then use the number ’8′ and Productions assumes we do original videos all the time, which we do not publicly.
• Rebranding
  The concept is that a company should rebrand every 3-5 years and we are within that window since our last logo rebranding. Even then, our changes were minimal. This time we are focusing on the .TV URL, completely changing the primary brand colors, and giving intentionality to our design. (More on that later) At the same time, how we blog will be rebranded to do at least two videos a week.
• Minimalism
  I (Jeremy) am a minimalist by nature and at the same time highly value performance on a site. When I go to a blog that has ten unnecessary widgets on the sidebar to distract me and also a slideshow or huge image files that take forever to download as the background, I immediately want to click away. Performance and content is why I visit many blogs and I want that for this site too.
• Whitespace
  Whitespace can be a scary thing for a designer if they are not comfortable in their work. For me, whitespace makes what you posted the focus and that much important. You have no fancy Flash apps, crazy colors, or showy extras to hide behind. At the same time, the whitespace can make the flow of the blog that much better.
• Better Readability
  We have increased the font size by 140% to improve the easy-to-read font size. At the same time, we are changing the font to a webfont Roboto from Google’s webfont depository that was designed for improved eye flow on light/white backgrounds.

What do you think of our future changes?